9 March 2012

250 000+ downloads!
The Alarm App™ has now been downloaded more than 250 000 times. Thank you!

#1 overall app in Spain and Brazil!
#1 utility app in Spain, Brazil, Uruguay, Italy and Indonesia!

1 January 2012

FWA Mobile Of The Day!
The Alarm App™ has been selected to receive the FWA Mobile Of The Day (MOTD) Award for 1st January 2012.

FWA is an industry recognised award program, established in 2000, showcasing projects which use cutting edge technology, together with inspirational ideas, that lead the way for future generations.

FWA | FWA Mobile

9 December 2011

Whiletrue and Curt Design Release International Alarm Clock
Swedish software developer and graphic design agency bring Scandinavian form and function to iOS devices.

Lund/Malmö, Sweden (9-12-2011): Software company Whiletrue and graphic design agency Curt Design today released The Alarm App™ - an alarm clock that uses Swedish innovation in both function and style for a more pleasant waking-up experience. Owners of iPhone and iPod Touch around the globe can now download the app from Apples App store.

Together with Curt Design, Whiletrue strived to create a functional yet stylish alarm clock application that could be used anywhere in the world. Some of the app’s central features include global support for time and date display, night mode with adapted colour scheme, and a fall-asleep timer with music from iTunes.

"Alarms are typically associated with something negative - due dates, early mornings and must do's,” explained Johanna Ehde, art director at Curt Design. “The challenge was to create something that transforms the user’s perspective, creating an alarm that people look forward to using and fall in love with. The typography, colors and forms allow for a fun and unexpected contrast - the new and digital with the more classical and tangible."

”There is a demand for apps that offer that little extra,” said Henrik Strand, founder and CEO of Whiletrue, who developed The Alarm App™. “Stable base-functions that are spiced up with good user interface, nice design, and something that stands out – like the physics engine that’s used in The Alarm App™; this gives it a unique appearance and shows the user that numbers also follow the laws of physics.”

“The Alarm App™ has all the functions you’d expect from an alarm clock, and it’s beautiful, too,” said Strand. “And beautiful things make people happy – even in the morning.”

Read more about The Alarm App™ on www.TheAlarmApp.com